Language and booth operations
Overseas teams often arrive with English materials and no local operating rhythm for reception, routing, and visitor handling.
Japan exhibition execution for overseas AI and B2B tech
Exhibit in Japan without building a local team.
GTM Japan helps overseas AI and B2B tech companies exhibit at major Japanese trade shows by handling local planning, Japanese-language booth staffing, visitor communication, lead capture, and post-show follow-up.
Built by Itumo Inc., a Japan-based AI company with hands-on exhibition and B2B sales execution experience.
The problem
Japanese trade shows are attractive, but hard to execute from overseas.
The opportunity is real: focused visitors, industry context, and buyer conversations. The execution gap is also real: Japanese-language staffing, booth operations, visitor qualification, local materials, and disciplined post-show follow-up.
Buyer communication
Japanese buyers need clear local context, practical use cases, and a path to compare, discuss, and follow up after the booth.
Post-show leakage
Leads lose value when notes, fit scoring, follow-up messages, and meeting scheduling are delayed after the show.
The solution
Your local exhibition execution team in Japan.
GTM Japan adds the local execution layer on top of existing Japanese trade shows. We do not host the show. We help you exhibit at the right show with the right preparation, staffing, communication, and follow-up.
Before the show
- Exhibition fit and organizer-material review
- Booth operation plan and exhibitor timeline support
- Japanese messaging, one-page flyer, FAQ, and demo script
- Lead capture form and CRM-style reporting design
- Japanese-language staffing plan and product briefing
During the show
- Japanese-language visitor reception and qualification
- Bilingual booth support for overseas teams
- Basic technical explanation support for AI and B2B products
- Lead capture, priority classification, and daily reporting
- Escalation of high-intent visitors to the client team
After the show
- Lead cleanup and fit scoring
- Japanese follow-up message drafts
- Meeting scheduling support for qualified follow-up
- CRM-style report and post-show summary
- Recommendation for the next exhibition or Japan sales motion
Choose your path
Start with education, diagnosis, or full exhibition support.
Digital product
Japan Exhibition GTM Masterclass
$99
Learn how Japanese trade shows work, what overseas AI and B2B tech companies usually miss, and how to prepare before investing in a booth.
Buy the Japan Exhibition GTM MasterclassAdvisory call
Japan Exhibition Strategy Call
$400
A 60-minute online session to decide whether Japan exhibitions make sense, which show category may fit, and what preparation is required.
Book a Japan Exhibition Strategy CallMain offer
Exhibit-in-Japan Launch Package
Custom packages from $15,000
Local execution support for overseas AI and B2B tech companies exhibiting at existing Japanese trade shows.
Apply for Exhibit-in-Japan SupportExecution depth
Local staffing plus AI/B2B technical fluency.
This is not generic translation support. The work combines Japanese-language booth operations with enough technical fluency to handle AI, data, automation, software, robotics, cybersecurity, and enterprise workflow conversations at the first-response level.
Japanese booth staffing
Reception, qualification, visitor routing, and concise Japanese explanation that keeps the booth moving.
Bilingual bridge
Clear handoff between Japanese visitors and overseas product or executive teams when a high-value conversation appears.
CRM visibility
Lead capture structure, fit scoring, daily summaries, and post-show follow-up materials for review.
Fit
Who this is for and not for
Best fit
- Overseas AI, B2B SaaS, enterprise software, robotics, data, automation, cybersecurity, and technical B2B companies
- Companies considering an existing Japanese trade show but lacking Japanese booth staff or local execution capacity
- Teams that need practical execution, Japanese buyer communication, and post-show follow-up support
Not a fit
- Companies looking for mass scraping, automated LinkedIn actions, or unsupervised outbound sends
- Teams that need broad market research only, without a concrete exhibition or Japan-entry trigger
- Requests that depend on unapproved use of private customer data, real lead lists, or production CRM exports
Proof assets
A practical execution system, ready for real proof assets.
We do not invent customer logos, testimonials, or case studies. Until approved proof assets are available, this site uses clear offer language and placeholders.
Approved case studies, booth photos, and anonymized before/after lead handling examples can be added here after human review.
FAQ
Common questions
Do you organize your own trade show?
No. GTM Japan supports overseas companies that want to exhibit at existing Japanese trade shows run by established organizers, industry associations, and venue operators.
Are booth fees and travel included?
No. Launch packages start from $15,000 and exclude booth fees, travel, construction, shipping, accommodation, and third-party costs.
Can you send Japanese follow-up messages for us?
We can prepare Japanese follow-up drafts and support the workflow. Any external send or CRM production write requires human approval and client-side confirmation.
Do you promise a specific number of deals?
No. We focus on execution quality, lead handling, communication, and follow-up discipline. Sales outcomes depend on the product, market timing, booth traffic, and buyer fit.
Apply
Plan your Japan exhibition.
Tell us which Japanese exhibition you are considering and what local execution support you need. This form currently runs in safe stub mode until HubSpot is connected.